The Chanel Cruise 2024 2025 show was held at the MAMO, Centre d’art de la Cité radieuse in Marseille.
The collection, imagined by Virginie Viard, combines an underwater reverie with reflections of the sun through embroideries, diving hoods, sequinned jackets, and swimwear.
The show was broadcast on Radio CHANEL, a special programme that brought together artists and personalities from Marseille along with ambassadors and friends of the House for an eclectic dialogue about creation.
The show was attended by various ambassadors and friends of the House, including Marion Cotillard, Lily-Rose Depp, Tessa Thompson, SCH, Phoebe Tonkin, Sadie Sink, Lyna Khoudri, YounJung Go, Akhenaton, and Charlotte Casiraghi.
The collection was a celebration of fashion, art, architecture, and culture, staged on the rooftop of the Cite Radieuse, an architectural marvel designed by Le Corbusier
