"We chose London for the Cruise show, knowing that was the right choice. I owe a lot to this city, it has welcomed and listened to me. The same is true for Gucci, whose founder was inspired by his experience there.
The House's return is driven by a desire to be immersed in its distinctive essence, its creative driving force with its limitless capability to put together contrasts, make them converse, and find ways to coexist. Today we are here to celebrate that spirit."
– Sabato De Sarno
For the Cruise 2025 fashion show at London’s Tate Modern, the Creative Director wove together his recollections of places, people, and ideas into a new story, one that is reflective of Gucci’s deep connections to the city and his own.
